Samjin Amook fish cake shop

Fish cake (eomuk, or 어묵 in Korean) is popular throughout Korea, it was a nutritious food source during the Korean War, associated with the history of Korea past and present.

Busan, South Korea's second largest city, is famous for its fresh seafood - it's located on the coast, is home to Korea's largest fish market, and has historically relied heavily on marine food. This is one of the reasons why 'Busan fish cake' is called by people all over Korea as the best, most delicious fish cake in the country. Busan fish cakes tend to be a bit thicker and have a richer flavor than fish cakes made elsewhere in the country.

Established in 1953, Samjin is the oldest fish cake manufacturer in Busan. It is also one of the most famous; There are more than seven stores in the city, including a museum and one at Busan Station, and 15 more around the country, including Seoul. In 2017, Samjin opened its first store in Singapore. The fish cake recipe was originally adopted by the Busan people during the Japanese colonial era, but it has since become a staple Korean dish. This was driven in part by a marketing decision. by Samjin in 2013, when they started selling their fish cakes in a more diverse 'bakery' style, causing public perception to change. Fish cake has become not only a popular street food but also a recognized delicacy of Korea. Thus, the history of Samjin fish cakes gives visitors an insight into the Korean fish cake industry in general.

Upon entering the shop, high quality eomuk gift sets will be displayed, giving the impression that this is really a luxury food bakery. Inside, visitors can see an interesting scene. There are many types of eomuk ordered, and out the window, the chefs are making eomuk! (Like a real bakery) Visitors can choose from hundreds of varieties and flavors of eomuk. Those fresh eomuks are ordered to be purchased and eaten immediately afterwards. They are both good to eat hot or cold. The price is also quite reasonable compared to bread or other snacks. In one corner of the shop, visitors can see eomuk products packaged in different flavors, recipes and sizes.

On the 2nd floor, there is a large space, with tables. This place is for customers who have bought eomuk or drinks, visitors can buy eomuk and eat at the cafe. While eomuk is often regarded by many as cheap street food, Samjin Amook Cafe offers this snack as a corresponding dish that visitors can enjoy.

Address: 36, Taejong-ro 99beon-gil, Yeongdo-gu, Busan

Opening hours: daily 09:00 – 20:00