Times Square itself is a world-renowned commercial and entertainment hub located at the intersection of Broadway and Seventh Avenue in Midtown Manhattan.
If there have been new developments or a specific designation for "Times Square East" after my last update, I recommend checking with local sources, city guides, or official tourism websites for the most up-to-date information. The cityscape and neighborhood designations can evolve over time, and there might be changes or additions that occurred after my last knowledge update.
For accurate and current details about any specific area or attraction in New York City, including "Times Square East," local authorities or official sources such as the Times Square Alliance or NYC & Company would be reliable resources to consult.